It means you can send bulk emails without making it obvious that they’re bulk emails. Yet, bafflingly, that same study found just 2% of more than seven billion emails it analyzed contained any personalization. I’ve already given you one stat that highlights the benefits of personalized emails.Īccording to Yes Lifecycle Marketing, emails with personalized subject lines see 50% higher open rates than those with a non-personalized email subject line. You can also do a mail merge with Google Sheets and also Gmail. There are many different ways to do a mail merge, and not just with Microsoft Excel. That way, you can craft more engaging, impactful emails by incorporating information like: …then the mail merge replaces the placeholder sections with personalized details pulled in from an external data source, such as an Excel spreadsheet.
MAIL MERGE WORD FROM EXCEL FULL
Another popular application is using a mail merge to create address labels for envelopes.įirst, you write a templated email full of placeholder text…
The most popular applications of mail merge are for creating emails or mass letters that use a template but have unique information for each contact. Mail merge lets you automatically create unique content for many different people. Then let’s get into it! What Does A Mail Merge Do? Shortfalls of using Excel for mail merge.In this step-by-step guide, I’m going to talk through: What’s the Best Alternative to Mail Merge for Excel?.Excel Mail Merge Disadvantages for Email Campaigns.
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